I remember it like it was yesterday. In fact, I even remember the exact date – Wednesday, March 4, 2009.
The Dodgers had just started their first spring training camp away from Vero Beach at their beautiful new facility at Camelback Ranch in Glendale, Arizona. The trees were little more than sticks being held up by bigger sticks. In other words, there was zero shade and it was hot; unusually hot for early March.
After spending a few days at my first-ever Dodgers spring training alone, I picked up my then 15-year-old son Tim at nearby Sky Harbor Airport. Tim was obviously still in school so he couldn’t be with me for the entire week but took Thursday and Friday off to join me. It seems that he had something wrong with his eyes – he just couldn’t see going to school when the Dodgers were playing.
As with most teenagers, our first stop after dumping his stuff off at our motel room was to feed him. We walked across the street to a Jack in the Box and while wolfing down a couple of Jumbo Jacks, my son asked me “Hey dad, have your seen the new MLB At Bat app?”
“What’s that?” I replied.
…and then he showed me.
Needless to say, I couldn’t purchase and download that app onto my Droid fast enough right there while sitting in the Jack in the Box, and I have been a loyal subscriber ever since. It was, and still is to this very day, the only app I have ever paid for – although it was only $10 back then.
MLB.com’s groundbreaking At Bat mobile app actually made its debut on July 10, 2008 and quickly became one of the top 10 grossing iPhone applications in any category and the best in sports. Within weeks of its launch it also became available for Android devices. Not only did it have details from every game played – even spring training games – but it allowed my son and I to listen to the Dodgers on our long drive back to Southern California.
Over the next few years my MLB At Bat subscriptions more than paid for themselves. In fact, during a trip to New York in September of 2011 to visit my daughter, a couple of fellow die-hard Dodger fans who also live there and I attended a Yankees-Blue Jays game. And while we had little interest in that game, we had my smartphone tuned into the Dodger game on MLB At Bat. You can imagine the stares we got when we cheered whenever the Dodgers scored. As it turned out, the Dodger game ran a bit longer than the Yankee game and we were threatened with arrest as we sat there listening to the conclusion of the Dodger game as Yankee Stadium cleared out. (It was not a good day – the Dodgers lost and the Yankees won, but we did get to see Derek Jeter hit a home run).
The point to all of this is that I have been a loyal MLB At Bat subscriber ever since that hot afternoon in Phoenix and the 2015 version of MLB At Bat just came out and is already on my smartphone. It is a must-have mobile app for every baseball fan – Dodgers or otherwise. It does, however, now cost $19.99 and is still the only app I have ever paid for. It also remains one of the top selling mobile apps of all time.
I need to point out that I am not a big fan of MLB.TV which, incidentally, includes a free MLB At Bat subscription. It’s not that I don’t like the MLB.TV format, I actually love it. It’s just that the blackout restrictions are absolutely ridiculous. You tell me how Las Vegas is within the Dodgers (Los Angeles) market area, or Bakersfield, or San Diego, etc., etc. As such, I refuse to purchase MLB.TV until MLB.com offers it at a significantly reduced price – usually $49.99 around Father’s Day. Oh sure, I could do what many Dodger fans do and find a way around the blackout restrictions through one of several less-than-scrupulous websites (be very careful of malware if you go this route), but why should I even have to? MLB.com made NINE BILLION DOLLARS last year for crying out loud. I also suspect that MLB.com is working extremely hard to find a way to defeat these bootleg websites.
Getting back on point, I am anxious to give the new MLB At Bat 2015 app – with it’s all-new “Material Design” (I’ll have to ask my son what that means) – a test drive on Wednesday when the Dodgers kick off their 2015 spring training season against the Chicago White Sox. And while I am one of the lucky few who (only by virtue of where I live) will be able to watch the game live on SportsNet LA, there will be many times throughout the season when my only connection with the Dodgers will be through my MLB At Bat 2015 subscription. And that alone makes it well worth the money.
MLB TV is THE one and only way I can watch the games period! As a matter of fact, in 2009 when I found out I could even listen to all the Dodger games on a smart phone(let alone watch), was the sole reason I bought one!! All I was worried about at the time was if the data plan I had when I bought it was going to be sufficient enough. “Is 6 GB going to be enough to get me through each month?” I asked the salesman! At that time I didn’t know a Kb from a TeraByte! The salesman reassured me it was more than enough!
All I know, is that my smartphone changed my life forever that day thanks to this app!!!!
I am happy for you, Mike. But what about our friends LindaV and @GrandpaD who live in Las Vegas, and our many Dodger fan friends living in San Diego, Bakersfield and countless other areas that are more than two hours away from Dodger Stadium? Why should they be punished? These areas are WAY out of the L.A. market geographically, yet MLB.TV regards them as being within the L.A. market and blacks them out.
It’s great that you and all of the other Dodger fans who live in other states (and countries) get to watch the Dodgers on MLB.TV – your subscriptions are a huge part of that $9 billion profit that MLB.com made in 2014. But until MLB.TV lifts their unreasonable blackouts in areas that should not be blacked out, they are losing even more money (as if they really care) that they could have made.
While I do not partake in nor support the use of bootleg websites to get around the blackouts, I certainly do not fault anyone who does.
I honestly believe that if MLB.TV did away with ALL blackouts, they would make more money rather than lose it – but that’s just my opinion.