Clayton Kershaw’s no-hitter on June 18, 2014 was arguably the greatest event to occur at Dodger Stadium since Kirk Gibson’s epic home run in Game-1 of the 1988 World Series. Oh sure there have been three other Dodger no-hitters tossed at Dodger Stadium in between (plus two on the road), but Kershaw’s was but a Hanley Ramirez error away from being baseball’s 24th perfect game, not to mention that Kershaw struck out a career-high 15 Colorado Rockies batters while allowing zero walks. In fact, Kershaw’s no-no has been ranked as the most dominant no-hitter of all time by ‘Game Score,’ a widely recognized and well-respected system that rates pitching performances.
Unfortunately for most Dodgers season ticket holders, they have nothing more than a cheesy and basically worthless print-at-home paper ticket to commemorate one of Dodger Stadium’s greatest moments.
Back in January, Dodgers President and CEO Stan Kasten announced that the Dodgers were doing away with the regular old-fashioned hard tickets that they have used for more than 130 years and were instead ‘going paperless.’
“Paperless tickets are part of our heightened efforts to enable Dodger fans to manage their season seats better than ever,” Kasten said in a written statement. “The benefits include: receiving your tickets sooner, being able to print them at home or at your office, the ease of transferring them to family, friends, business associates or clients with free forwarding, and the ability to use them via your smart phone to enter the stadium.”
The problem, of course, is that although the new ticketing system may be ‘paperless’ for the Dodgers and undoubtedly saved them thousands or perhaps even tens of thousands of dollars on printing and shipping costs, it is anything but ‘paperless’ for the 35,000 season ticket holders who must now bear the cost for printer paper and (gasp) printer ink – if they even have a printer, that is. Talk about biting the hand that feeds you. Kasten’s new system isn’t paperless or green by any stretch of the imagination. In fact, it’s the polar opposite of paperless or going green.
Shortly after the ‘paperless’ announcement was made, upset Dodger fans, especially those who collect or save their tickets as memorabilia, began voicing their displeasure with the Dodgers new paperless system on Twitter.
“I currently have over 800 ticket stubs from baseball games, I am beyond saddened by this news,” tweeted longtime Dodger fan David Herrmann upon hearing the news.
“So when Kershaw throws a no-no or Puig hits for the cycle I’m going to have an eTicket & not a hard copy?” tweeted C. Alcantara. (How’s that for a premonition?).
“Always saved my tickets. It’s going to be weird this year,” tweeted longtime Dodger blogger Roberto Baly.
Kasten threw Dodger fans a bone a month later (or so it seemed at the time) when he told Dodgers beat reporter J.P. Hoornstra during an interview that the Dodgers might print tickets to be distributed at a future game as a souvenir giveaway for a game with added significance, say… for instance… a no-hitter.
Lo and behold the Dodgers did offer season ticket holders a commemorative ticket of Kershaw’s historic game – in the form of yet another print-at-home ‘paperless’ ticket that comes complete with sponsor ads on it. The Dodgers even suggested that “You can print your commemorative ticket from your screen, on regular letter paper or thicker paper for framing and display.”
How special.
Who would want to put this up on their wall? – although the $10 off from Sports Authority is a pretty good deal.
But wait! There’s more!
As of this morning, actual hard tickets from Kershaw’s no-no (which are obviously somewhat rare) are already going for upwards of $250 on eBay. Ironically (and almost comically), some entrepreneurs are actually selling the ‘paperless’ print-at-home Kershaw no-hitter commemorative tickets for $2.99. (Hey, you’ve got to pay for all that paper and ink somehow, right?).
If this isn’t a slap in the face to the Dodgers’ most loyal and dedicated fans, nothing is – especially when you realize that many of these hard tickets were walk-up tickets sold to fans who are not season ticket holders. Where’s the reward in this for being a season ticket holder?
What should the Dodgers have done instead? Better yet, what can they still do to reward their most loyal fans for their continuing support? How about sending out an actual hard ticket to every season ticket holder? It doesn’t have to be anything fancy, one just like the generic one above with their actual season seat number(s) on them would be more than adequate.
Or better still, why not allow season ticket holders to walk up to a ticket window at Dodger Stadium with their season ticket account number (and I.D.) and have a hard copy of their ticket from Kershaw’s no-hitter printed out for them right there while they wait? There would be no postage involved and only those who really want an actual hard ticket would get one instead of printing and mailing out 35,000 of them.
Here’s your chance, Dodgers. Make this right.
@Think_BlueLA $250?? Wow I have two extra hard tickets. I should put them on E***.
I wouldn’t. Lumpy would be mad at you when Kersh goes into the Hall of Fame. 😆
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
@Think_BlueLA @truebluela @Dodgers yes dodgers please make this right!!!!!!
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
@Think_BlueLA @truebluela so upset i called to complain before the season all they said was sorry emailed also never got a reply back
So true!! “@Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/vRABmcdtN0 #Dodgers”
@Think_BlueLA @truebluela #dodgers so dumb if u use ur phone they still use ink & give u a stupid paper just give me a normal tik assholes
@Think_BlueLA @truebluela my souvenir from that game i have a bunch of these stupid little papers for each game BS http://t.co/LxHoC0R12N
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
Great article! RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/WucSdJhru9
Saw this coming RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/6ttRbRhho9
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
@Think_BlueLA they don’t care about season ticket holders and why hasn’t any of the beat writers ask Stan about it after the No-No.
@Dodgers me and the rest of the 34,999 season ticket holders would agree http://t.co/bLl6sjFpNz
Great Article Ron “@Think_BlueLA: ICYMI- Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/d921adwb44”
RT @Think_BlueLA: ICYMI – Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/IYBbrQA4ex
@Think_BlueLA Sounds about right.
RT @Think_BlueLA Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/6iuKJgipRU
RT @Think_BlueLA: ICYMI – Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/IYBbrQA4ex
@rbaly79 @Think_BlueLA big time! @StuLovett was p*ssed off
@rbaly79 @Think_BlueLA My take: This is the future of all sports, we need to accept it. It just sucks being forced to be early adopters
I’d be ballistic! “@Think_BlueLA: ICYMI – Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/88Coy73PWR
RT @Think_BlueLA: ICYMI – Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/IYBbrQA4ex
RT @Think_BlueLA: New: Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/HnNxKyaeYZ #Dodgers
@Think_BlueLA great work!
@rbaly79 @Think_BlueLA not attacking you or anything but your ability to buy season tix isn’t a measure of loyalty or dedication
RT @rbaly79: RT @Think_BlueLA Season ticket holders miffed over Kershaw no-hitter commemorative tickets – http://t.co/6iuKJgipRU
That is an understatement! “@EvanLovett: @rbaly79 @Think_BlueLA big time! @StuLovett was p*ssed off”
[…] Cervenka at Think Blue LA wrote earlier in the week about the Kershaw no-hitter commemorative ticket situation. But notice that these Hello Kitty vouchers were printed on what essentially is a ticket. This […]
[…] Cervenka at Think Blue LA wrote earlier in the week about the Kershaw no-hitter commemorative ticket situation. But notice that these Hello Kitty vouchers were printed on what essentially is a ticket. This […]
@Think_BlueLA well said. From my own experience… First an increase on my season ticket price… then I find out that they are going paperless… So, who’s really benefiting here? hmmmmmmm.